In WIN OR DIE: Leadership Secrets from Game of Thrones, Bruce Craven uses the characters in the widely popular novels A Song of Ice and Fire and the television adaptation Game of Thrones as a lens to understand, evaluate and build the reader’s leadership capabilities. The opportunities and tests that confront the characters in Game of Thrones serve as a method for the reader to prepare to face an unpredictable future and succeed.
Craven structures the book on Joseph Campbell's concept for the Hero's Journey, presenting a road-map of stages each leader can expect to confront in their own journey to achieve their goals. A phrase distilled from Joseph Campbell’s teaching goes: The cave we fear to enter holds the treasure we seek. Success requires courage because success requires risk. If we get past our fear and enter the cave, we will be forced to confront challenges in pursuit of success.
The book offers practical skill-building in personal leadership, leadership of colleagues, and leadership of organizations, preparing the reader to succeed in the pursuit of entering the cave and achieving their treasure.